You're not close to the action, you're inside it!
A new format
from Apple
Apple's revolutionary Immersive Video format signifies a transformative milestone in Immersive technology, featuring cutting-edge advancements such as ultra-high-definition visuals, spatial audio integration, and seamless interactivity. This innovation is reshaping the digital experience and delivering unprecedented levels of authenticity and engagement.
Immersive Pixel are the proud owners of the world’s first immersive cinema camera from Blackmagic Design.
This latest camera takes immersive filmmaking to new heights by offering cutting-edge features that are crucial for delivering high-resolution, realistic visuals, which are essential for creating immersive content.
Capturing
human vision
This new URSA Cine Immersive camera from Blackmagic Design takes immersive production to new heights by offering cutting-edge features that are crucial for delivering high-resolution, realistic visuals, essential for creating immersive content that mimics human vision.
See, hear & feel it
on Apple Vision Pro
The Apple Vision Pro is designed to capitalise on immersive technologies by supporting high-resolution content and offering a platform that integrates seamlessly with advanced filming techniques. Its capabilities allow for seamless viewing of 3D, 16K resolution content, enhancing the level of detail and clarity, which is crucial for an immersive experience.
Apple has rolled out a variety of experiences since introducing it with the Vision Pro’s launch in February 2024. Examples include 'Submerged', a scripted WWII thriller, immersive sports highlights like the 2024 NBA All-Star Weekend, and concert series like 'Concert for One' with artists such as RAYE.
Immersive video that lets you see everything in front of you, from side to side, up and down. Imagine standing in one spot and being able to look around halfway in a big, wide view, like looking out from a stage.
When viewed using virtual reality (VR) headsets, it feels like you’re really there inside the scene. You can look around within the 180-degree space, which makes it more exciting than regular flat videos.